Cover illustration for “Virtual Brokerage Models versus Traditional Brick-and-Mortar Brokerages”

Long read Brokerage Platforms

Virtual Brokerage Models versus Traditional Brick-and-Mortar Brokerages

A look at the cost and culture trade-offs reshaping how agents choose where to hang their license.

Basil Marchetti12 min read

PropTech Report

Brokerage Platforms

Cover illustration for “Cloud-Based Brokerage Platforms for Independent Brokerages”

Long read Brokerage Platforms

Cloud-Based Brokerage Platforms for Independent Brokerages

Independent brokers can ditch costly servers and compete on platform-powered tools instead.

Nia Devlin · 13 min read

Cover illustration for “Agent Productivity Tools Built Into Brokerage CRMs”

Long read Brokerage Platforms

Agent Productivity Tools Built Into Brokerage CRMs

Most agents still pay twice for productivity tools their CRM should already cover.

Basil Marchetti · 12 min read

Cover illustration for “Lead Generation Platforms for Real Estate Brokerages at Scale”

Essay Brokerage Platforms

Lead Generation Platforms for Real Estate Brokerages at Scale

Brokerages need platforms that route leads instantly and automate follow-up across dozens of agents.

Thea Ferreira · 11 min read

That comparison doesn't hold up once you look at how the money actually flows.
From Virtual Brokerage Models versus Traditional Brick-and-Mortar Brokerages